Technical Projects

Independent Engineering Projects 2022 — Present

Lead Full-Stack Developer

  • Architected and deployed full-scale web ecosystems from scratch, including custom administrative back-office panels for data management.
  • Built cross-platform desktop applications focused on OSINT and Security, utilizing third-party APIs to map real-world data points.
Automation & Game Systems 2020 — 2022

Systems & Tools Developer

  • Engineered automated deployment pipelines using Batch scripting to reduce server setup time from minutes to seconds.
  • Developed complex gameplay systems and interactive environments in Luau, focusing on optimized network replication and user engagement.

Education & Certifications

Formal and continuing education focused on digital marketing, analytics, and measurable campaign strategy.

  • Social Media Marketing: coursework and hands-on practice developing content calendars, audience segmentation, organic growth tactics, and paid ad funnel design.
  • Facebook / Meta tools: practical experience with Facebook Business Suite and Ads Manager — building campaigns, setting up pixels, monitoring performance (CTR, CPC, ROAS), and iterating on creative and targeting.
  • Google Analytics (Universal + GA4): event & conversion setup, UTM tagging, custom reports, acquisition/behavior/conversion analysis, and using insights to inform product and marketing decisions.
  • Implementation: configured conversion tracking for landing pages and integrated cross-platform attribution to improve measurement accuracy.
  • Training: completed vendor training modules and hands-on labs (Google Analytics and Facebook Blueprint style coursework) to maintain up-to-date measurement practices.